It's Katrina Helwig

Katrin is an industrial designer and an artist. Her design principle is built around the formation of environment of individuals and society. To her; a designer takes an active part in the incarnation of human values in the material world and creation of new values.

Designer’s decisions determine whether a consumer’s functional, ergonomic, aesthetic, and emotional demands are satisfied and the expectations of product owners are met.

Her specialisation is the design of watches and jewellery and her experience in this field made it possible to synthesise an original vision of product development.

Since time indicators surround humans everywhere, watches began to be referred to as User-Driven Products, most of them belonging to the category of luxury products. It is a paradox, but in a great extent, the value of an expensive product is not material, but rather is due to its emotional component. The philosophy of design of luxury products includes not only the use of advanced design methods, the so-called design-thinking, but also art mentation, which is a subjective involvement in reality.

As an artist Katrina expresses her aesthetical and emotional vision of attractiveness, which she love to realise in such precious and complicated techniques as cloisonné hot enamel and oil colours.


© 2023 by Hashem T. Zahid & Horolygrail

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